eNewsletters
Love 'em or loathe 'em, emailed newsletters generate business
First, lets get one thing straight. There is a difference between sending useful information to people who have agreed to receive it, and just blasting out a load of guff to anyone.
For companies needing to update interested parties on a regular basis emailed news is a great system.
We operate a strict anti-spam, permissions based mailing list policy -
See here for details.
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Set-up
- We'll create a template.
- We'll create the initial mailing list from your Excel spreadsheet.
- We'll test the design so it looks right on the popular email clients.
Each issue
- You add your content to the online template.
- Run the on-line test to check your message clears spam filters.
- Send your message.
- Monitor the response.
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Regular communication is a crucial way to maintain links with your customer but it's not always easy or cheap, but emailed updates are easy to assemble and cheap to distribute making them vastly more cost effective than postal campaigns. |
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