Regular communication is a crucial way to maintain links with your customer but it's not always easy or cheap, but emailed updates are easy to assemble and cheap to distribute making them vastly more cost effective than postal campaigns.

Add to that the fact that you get to know who was interested AND the ability to provide clickable links into your website or email and you've really got a powerful way to help your customers stay in touch.

Everything you hated about postal campaigns is better by email

• eNews has no printing costs
• eNews has low distribution costs
• eNews shows who binned and who read your message
• Users can unsubscribe automatically - no list management nightmares.
• No monthly fee - ideal for small or infrequent mailings
• Send standard messages triggered by key dates or other criteria